Transforming a Promotional Materials Review Process

Client Background:
Marketing Department of leading pharmaceutical company

Challenge:
Promotional materials review was a manual and inefficient process that required input from most departments within the organization

Solution:
Overcoming political and emotional ties to the decade-old process was the first hurdle in changing the paper-based approach to an automated one driven by a web-based workflow engine. After all stakeholder needs and concerns were identified and addressed, TA consultants streamlined the process and TA technologists customized TA’s proprietary workflow engine to drive the entire review process from beginning to end.

Impact:
The cycle time for review and approval of promotional materials was dramatically reduced, and satisfaction with the process increased across all departments. Ownership for various parts of the process is clear, and the overall quality of the promotional pieces improved as a result of the improved communication and collaboration across departments.

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